Domestic Marketing Center Successfully Holds Q1 Business Review Meeting and Sales Training Session
2025-04-18 16:28:40
On April 14, 2025, Zhejiang TUNA Environmental Science&Technology CO.,LTD.'s Domestic Marketing Center convened its Q1 Business Review Meeting and Sales Training Session at the Detuo New Plant. Over 50 attendees, including company executives, regional managers, and key sales personnel, participated.
The meeting reviewed the domestic marketing center’s achievements in Q1, with regional managers sharing highlights and outlining plans for the next phase.
During Q1, the domestic marketing center delivered steady performance overall, achieving a near-100% delivery fulfillment rate, with March exceeding targets. Equipment project bid-win rates rose by 10% year-on-year, laying a solid foundation for annual performance. Regional managers highlighted their outstanding achievements, including breakthroughs with key accounts, successful execution of major projects, and market expansion results, demonstrating the team's strong cohesion and execution capabilities.
To address challenges like uneven bid-win rates and payment collection pressures, the meeting outlined actions like optimizing bidding strategies, strengthening technical-commercial collaboration and prioritizing payment recovery. Cao Ronggang, Deputy General Manager of the Business Division, emphasized all regions must leverage lessons learned, tackle challenges head-on, and ensure 50% of targets achieved by mid-year in Q2.
During the afternoon training, Mr. Cao delivered an insightful session titled “Practical Guide to Business Reception Etiquette”, detailing protocols for client meetings, business banquets and factory tours. He underscored etiquette as strategy to enhance professionalism and client experience.
Ma Taiyu, General Manager of the Business Division, delivered “How to Be an Outstanding Sales Representative”, highlighting TUNA’s corporate culture, striving spirit and sales professionalism. He elaborated on the “3-2-2-1” regional management model (*3 focuses, 2 synergies, 2 expansions, 1 platform*), demanding that the sales team, based on cultural identity, continuously study industry policies and the keep up-to-date with competitors’ action, and accurately grasp customer needs through the "point-to-surface" strategy to enhance the bid-win rate. He also rallied the team to embrace innovation and perseverance, citing company success cases.
At the end of the meeting, regional manager Zhang Xiaohong and Shen Tao respectively shared their practical experiences in the technical transformation of desulfurization equipment and the bidding for catalysts.
Manager Zhang Xiaohong initiated the presentation with a case study on emergency repairs of desulfurization equipment at a Guizhou power plant, underscoring that technical expertise is the cornerstone of client trust. He stressed that sales professionals must have a thorough understanding of the desulfurization system process, product features and solutions, and establish long-term cooperative relationships by responding quickly to customer demands. In addition, he put forward the concept of "Client Refinement", emphasizing that maintaining efficient communication and close collaboration are pivotal to project success. Manager Shen Tao, meanwhile, focused on the end-to-end catalyst bidding process, dissecting tender document analysis and pricing strategy formulation.
Both managers emphasized that professional expertise and customer-centric thinking are equally indispensable. Only by integrating technical depth with sales strategy can we distinguish ourselves in a highly competitive marketplace.
This meeting further unified thoughts and clarified the direction. The Domestic Marketing Center will pursue annual goals with higher standards and actionable plans, driving sustainable growth.